A CRM for sales teams that won’t do data entry

Most CRMs die empty. This one fills itself in.

Your reps log calls because logging calls is what pays them. The company, the contact and the history get written by the same tap.

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Free for one person · £99 a month for a team of ten · no card

Every open job, what it’s worth, and the three that are past their date.

Half of CRM roll-outs failUnder 37% of reps use the one their company bought71% lose five hours a week typing it up

How it stays full

Two taps for the day. The CRM is what’s left behind.

Nobody is asked to record what already happened. A rep logs the calls because it’s their number and their bonus on the screen — then it asks who, once, and the customer record writes itself.

Typing company names freely makes duplicates. So it creates freely, finds the likely pairs afterwards, and lets a person decide — because unpicking two companies it wrongly merged is far worse than merging two it flagged.

Two taps for the calls. Then thirty seconds that turns “23 calls” into knowing which 23.

Pipeline and forecast

Six stages, and odds you didn’t have to invent

Every stage carries a written test a manager can check without asking. Confidence in the money is a second axis, not a renamed stage.

The forecast calibrates itself against what actually closed, and says “not enough yet” rather than a nought
Staleness counts real movement, not the last time somebody fixed a spelling
Deal history is append-only, so it can’t be tidied by whoever it makes look bad

What’s ordered, what’s open, and when it lands — twelve months or twenty-four.

Accounts

Every company, and everything anybody logged against it

Calls, filed mail, promises made and who actually signs — held against the company, so a leaver is a nuisance rather than a lost customer.

Mail files itself by BCC, or from OutlookYour own fields on companies, deals and peopleOne search box, including by phone numberImport the forecast spreadsheet you run now

Four companies — and it says two look like duplicates rather than quietly guessing.

The engine underneath

The KPI tracker is the reason any of it gets logged

Set the KPIs your team is measured on and the bonus they pay — weighted pots, gates, thresholds, payout ladders. Everyone is judged against pace, so a slow week shows on Tuesday rather than at the review, and months lock at payroll.

The two halves share contacts and no arithmetic. No deal has ever written a KPI entry and no bonus has ever read one — so a pipeline that’s wrong can’t make somebody’s pay wrong.

One price for the team. Not per seat.

Charging per head punishes you for putting the whole floor on it, which is the only way a CRM works.

Solo

£0 forever

One person, the whole tracker and your own contacts. Not a trial.

Start free

Most teams start hereTeam

£99 a month

Up to 10 people, the whole CRM included. £990 a year — two months free.

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Floor

£249 a month

Up to 30, on their own feature switches. £499 lifts the cap altogether.

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224 assertions on access and audit, run against a real databaseInvite-only — the CRM is owner-only until you switch it onYour data leaves with you, exported whenever you like

We already have a CRM nobody uses. Why would this be different?

Nothing here asks a rep to record what already happened. They log a call because it counts towards their own bonus, and the account, the contact and the history come out of that same tap. That is the entire bet, and it is why the KPI half exists.

Can we bring our pipeline across?

Import the forecast spreadsheet you run today — accounts, deals and monthly phasing. Run it again and it corrects rows rather than duplicating them.

Do the deals feed the bonus?

No, deliberately. The two halves share contacts and nothing else, so a wrong pipeline can never make somebody’s pay wrong.

Who is it not for?

If you want marketing automation and a hundred integrations, buy HubSpot. If your reps already keep Salesforce current and you just want nicer dashboards, buy Plecto. This is for the player-coach manager of five to thirty people whose CRM today is a spreadsheet or an expensive thing nobody opens.

Put this month’s calls through it

Ten minutes to set up. Two taps a day after that.

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